Some marketing basics for Emerging Authors

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Welcome to Books and Blondes

One of the most frustrating parts of being an emerging author is learning how to market.  Even more frustrating is learning how to do so without the funds needed to execute a business or marketing plan.  Many authors put their own money into creating promotion campaigns and procuring the items needed to conduct a marketing blitz.  Advertising, merchandising and promotions are categories which require money and, in many cases, the author simply doesn’t have the funds.

So what is a writer to do?

Melissa Miller, CEO and Founder of Solstice Publishing, has seen many authors succeed on a super-tight budget.  She pointed out many things which emerging authors can do to get their name out there, and it all comes down to one word:  branding.

“The main thing is branding your name,” says Miller.  “I would focus your blog a lot on branding your name as an author. A lot of…

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